Grow your business with effective social media that makes you a trusted expert.

 
 
 

For industries such as family law, estate planning, life/business coaching, home improvement, and real estate, the typical decision journey is a very emotional and substantial financial investment, making it an involved process.

 
 

Prospects research extensively.

They want to be educated about the best solution.

The decision process is filled with emotion. Assurance is necessary every step of the way.

 
 

Presenting your expertise at the earliest point your prospect needs help can be the start of a valuable, long-term relationship. Your social content is the root to building and nurturing these relationships.

 
 

ALO Marketing Services offers:

 

Social Media Profile Optimization

Establish a strong social media foundation.

Read more. ↓

Social Media
Content Strategy with Content Compass™

Position you as the trusted expert.

Read more. ↓

Social Media Management

Post content that gets prospects engaged.

Read more. ↓

 

Become a sought-after industry expert.

Social Media Profile Optimization

 

GOAL

Establish a strong foundation enabling your social media to make a stronger contribution to your sales goals.

FOR BUSINESS OWNERS WHO:

  • Are active on social media, but lack quality connections and engagement

  • Want to build an effective social media system from the ground up

 

WHAT YOU GET

90-Minute Strategy Session

  • Profile Configuration: Achieve maximum visibility with the right settings

  • Connection Cleanse: Keep your connections that will create an engaged community

  • Profile Enhancement: Show your expertise and make your personality shine to build the KNOW LIKE TRUST factor

  • Keyword Research: Make your content more discoverable

Report

  • Provides key strategy session recommendations as input to implementing an efficient social media system

 

Your customized social media system will attract and reach more of your ideal clients to help you sell.

 

 

 

Content Strategy with Content Compass™

 
 

The long-term success of your social media system depends on an optimized profile and consistent, valuable content. Let’s start with Social Media Profile Optimization. Then, get a customized content roadmap with topics that turn you into a trusted expert.

GOALS

  • Establish you as a trusted expert by delivering The Right Content at The Right Time.

  • Entice potential customers to reach the buy decision faster and with assurance.

  • Inspire people to stay with you.

FOR BUSINESS OWNERS WHO:

  • Are ready to incorporate social media into their marketing program

  • Want to simplify the decision process for increased and faster sales

  • Have competition who are outperforming them socially

  • Recognize the value of social media, but don’t know where to start

 

WHAT YOU GET

A 2-hour strategy session — can be broken into 2 one-hour sessions

In addition to the services provided in the Social Media Optimization Package, you also get:  

  • Evaluation of current content creation practices

  • Content strategy outline that aligns with your clients’ decision-making journey

  • Establish the foundation of your Content Compass™ with influential topics your prospects need assurance on to move forward.

Based on the information gathered from the strategy session, we create your customized Content Compass™. Your expert content will address your prospects' concerns at each step of the process.

 
 

Content Compass™ turns you into a trusted, valued resource prospects depend on to take the next step.

Your Content Compass™ can also serve as guidance for blogs, articles, and email marketing guaranteeing consistent brand messaging throughout all marketing channels.

 
 

INVESTMENT

Your Content Compass™ will be customized to align with your prospects’ decision process. Whether the process takes 3 months, 6 months, or a year, there is a package to meet your needs. Schedule a complimentary consultation for more information.

 

 Once the Content Compass™ has been developed, you can:

  • hire ALO Marketing Services to act as your social media manager or

  • use your customized Content Compass™ tool to communicate content guidelines to your in-house social media team

Social Media Management

 

GOAL

Engage prospects and communicate your expertise.

FOR BUSINESS OWNERS WHO:

Don’t have the time or energy for the daily grind of posting quality content.

 

WHAT YOU GET

  • Content Creation - Customer-owned, brand-specific graphics

  • Content Calendar Development and Posting* - by platform: frequency, date + time, hashtags

  • Analysis / Daily Review

  • Optimization

*Posting: No content will be published without your approval, so you will be in complete control. 

We offer packages to meet your needs from starter packages (weekly posting) to full-service solutions including photography and videography.

 

More effective social media every day and over time. You will stay top-of-mind with your ideal clients and become a sought-after expert.

 

 

Special rate for Content Compass™ Customers

 

 TESTIMONIALS

“Thank you Alice for bringing your sensible, practical and achievable approach to social media to my group. So many entrepreneurs view social media as this arduous task. Your process empowers entrepreneurs to show up in their genius consistently on social media.”

Karen Auld
RVCC SBDC Instructor/Counselor

“Thank you for your presentation on “Staying Sane and Consistent on Social Media.” Both staying sane and consistent have been challenges for me when dealing with social media simply because of my lack of preparation. Your presentation gave me such a unique approach and tangible method for staying focused getting social media posts out there with a plan. Your social media Content Compass is brilliant! Thank you for sharing this impactful methodology.”

Bertha Robinson
Star One Professional Services, founder
NJAWBO, president

“Alice is a consummate professional. She is knowledgeable in her disciplines and diligent in her execution. One of her great advantages is her knowledge of the local communities in and around northern New Jersey.”

Ann Mills
President of Resourceful Business

 

Have questions? Want to learn more? Let’s have a conversation.