It’s incredibly satisfying to help businesses grow.

Hi, I’m Alice.

I optimize social media systems. Every business is different. That’s why I develop customized solutions, so you can show your specialized expertise. Prospects will see you as not just a great choice, but really the only way to go.

Here’s my story.

My Dad's Fear of the Unknown Impacted How I Do Business

I see the doubt and distrust many business owners have towards social media. It is through my own father’s distrust in new methods that I have a true respect for the fear of the unknown.

My father was an accountant. Like most accountants, he was meticulous about his records. His employer decided to transition their records from physical journals to a software program. I remember the day my father came home from work, white as a ghost. He could not for the life of him understand how a software program could do what he did manually — and just as well or better.

This is the emotional challenge many business owners have with social media. Some cannot understand the important contribution social media can have on their business’s growth and success. And with less effort on their part.

Can you relate?

That’s why I’m here.

My mission is to develop customized social media content that works — and takes the burden off of you.

I create social media roadmaps and earn my clients’ trust with my transparent strategies. I also create content that showcases their expertise during influential moments in their prospects’ decision-making journeys.

If we work together, you’ll see your unique expertise unfold on social media and your content addressing pivotal moments for your prospects. If you let me work my magic, you’ll have less work to do.

What Led Me Here

My respect and intrigue for people’s unique expertise started in my corporate days. I led multi-million-dollar product launches for high profile organizations including Lucent Technologies and Siemens. The success of these product launches stemmed from merging together different pools of expertise to develop a product solution that excelled in a highly competitive market.

The Expat Stint that Changed My Outlook

In 2003, I had the opportunity to trade in the corporate life for an expat life in Switzerland where I raised my daughters before returning to the US in 2011.

My daily routine — driving, shopping, socializing — suddenly became a challenge since I didn’t know the language, the culture, the geography. It forced me to think creatively and look for different solutions. This experience expanded my thinking and outlook. A new opportunity can seem overwhelming. But when you accept it, you can make it work.

Whatever Is Meant For You Will Not Bypass You

It turned out my expat stint was meant for me. My mom’s favorite saying, “Whatever is meant for you will not bypass you” is a big driver in my personal and business life. No sense wasting time dwelling on disappointments. Your energy is better spent on keeping an optimistic eye out for the next opportunity.

Ready to learn more about how social media and Content Compass™ can position you as the trusted expert? Let’s talk.

CONTACT