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Marketing, Small business, Website

Take Advantage of Summer Slowdown

If your business is in summer slowdown mode, take advantage and put the time into marketing areas you have been putting off. The best thing is, these tasks can be done right from your favorite beach chair.

Update your website

Google loves websites that are updated regularly. Easy updates may include simple verbiage changes, new product/service packages you have wanted to try out, photos that include real customers or your product/service in action, and last but certainly not least — get those reviews in. These simple changes can greatly improve your SEO ranking and takes little time.

Get those contacts in

Take this time to enter your contacts into your contact management system. Even if it is an Excel spreadsheet, you can import the list into your system later. The hard work is already done.
Don’t under estimate the value of categorizing your contacts by groups. Groups will help you define the specific information you want to cover. If the content in your email campaign addresses the needs or curiosity of a specific group, there is a higher chance, your email will get opened and read. Success!

Update your Google Business Listing

Take a look at your Google Business Listing. This is a great time to enhance your business description, add or confirm your business hours are correct, and check your website link.
When it comes to ranking, the category field is the most important. Add as many relevant categories as you can to your business listing.
Stand out on Google Maps by including high quality photos. It can be photos of your product, your office, or a community event your business participated in.

Ask for Reviews

In addition to building your credibility for your business, reviews have a positive impact on your SEO rankings. Satisfied clients are always happy and willing to leave a review. A personal email is the most effective way to request a review. Your email should include a link to where the review can be written. It is critical to make the review process as easy as possible. Whether your review is on your Google Business listing or on your Facebook page, take the time to put all your reviews on your website.